Say goodbye to high-end luxury beauty brands. Now is the era of mid-range beauty brands! Thanks to the affordable price yet high quality and effectiveness, Korean beauty brands are rapidly gaining popularity worldwide.

Here we bring you 7 mid-range Korean beauty brands you should know about and their best sellers and new arrivals.



One of the most beloved Korean beauty brands is Innisfree, which offers eco-friendly products that are created with healthy ingredients from Jeju Island.

Best Sellers

1. Super volcanic pore clay mask (13,000 KRW)250_img_super02.jpg

If you have concerns about your pore, try using this clay mask! Its super volcanic cluster capsules absorb sebum and tighten pores, exfoliate dead skin cells and offer deep cleansing.

2. Soybean Energy Essence (35,000 KRW)innisfree

Innisfree’s best essence that is formulated with 91% fermented Jeju soybean, which will revitalize your skin back to healthy one.

3. The Green Tea Seed Serum (22,000 KRW)9741_l

A serum made from Jeju Island’s organic green tea seeds that will moisturize and nourish your skin deeply.

New Arrivals

Here are the new arrivals at Innisfree such as facial mask sheets like Anti-aging Mask Nuritive and cushion cases that come in more than 100 colors and designs!


unnamedEtude House is the first makeup brand in Korea that brings every girl’s fantasy to reality. With adorable design and lovely theme, the products feature cute and girlish style.

Best Sellers

1. Double Lasting Foundation SPF34 PA++ (18,000 KRW)320_20160310191008852

Long-lasting foundation provides perfect cover and thin, fitting feel.

2. Real Powder Cushion SPF50+ PA+++ (18,000 KRW)320_20160510091956472

This innovative multitasking powder cushion provides all-day flawless face makeup with light and powdery finish.

3. Play Color Eyes #Ice Van (22,000 KRW)320_20160504155734883

The 10-color eye shadow palette expresses sweet ice cream colors on the eyelids!

New Arrivals20160512_lipstalk_600

Want to make your lips look attractive? Try this newly arrived lipsticks at Etude House. With vivid color and sensuous texture, Dear My Blooming Lips-talk Chiffon (9,5000 KRW) features Chiffon texture, which is a new texture with new formula that combines the best of both cream and matt types.

These lipsticks will last for long time and make your lips look thin and light!


เครื่องสำอาง_Skinfood_สกินฟู้ดSkinfood is the first Korean cosmetic brand with a philosophy that nutritive food results in nutritive beauty for healthy, beautiful skin. ‘healthy skin starts with food.’ Skinfood offers products made from the highest quality food

Best Sellers

1. Royal Honey Propolis Essence (20,300 KRW)7b27906d-9ea8-4b46-8c15-181c1ec26ea2

With 50% Black Bee Propolis extract, 20% Royal Jelly extract and 10% Royal Black Honey extract, this product has great effects for sensitive skin!

2. Black Sugar Perfect First Serum 2X –essential (24,000 KRW)340621e2-d837-45e2-a6c4-d566cef40f76

Made from black sugar and Cheongju, a traditional Korean wine, this product has skin-brightening and anti-wrinkle effects.


3. Yuja Water C Skin Care Set (36,000 KRW)529a1ff2-85e7-45ad-8081-307f444bfa3d

A set of products that contain yuja extract and moisturizing yuja oil that will keep your face moisturized all day.

New Arrivals

1. Vita Color Delicious Rouge (12,000 KRW)050feaad-3e45-46da-80ff-2fef7c323d92

A lipstick product with rich color and smooth texture!

2. Mineral Sugar Blend Eyes (21,000 KRW)752f8823-8cc2-488f-aaaa-6d9337139a48

This is a 6-color eye shadow palette for a natural color blend. From trendy to natural colors, try different styles and looks with this wonderful product!



4. NATURE REPUBLICfran_20150316175921_55

Nature Republic, similar to Innisfree, pursues healthy and natural beauty and uses ingredients like Californian Aloe, Moroccan Argan, African Shea Butter, Hawaiian Hibiscus and many more for their products.

Best Sellers

1. Super Aqua Max Combination Watery Cream (12,500 KRW)01_10010017NL8314_TSX1

A cream made from hyaluronic acid, which keeps skin moisturized and maintains moisture in skin for 72 hours!

2. Ginseng Royal Silk Watery Cream (66,000 KRW)01_10010017NL8088_XX500_1

With whitening and anti-wrinkle effects, this premium cream contains red ginseng extract, royal jelly with silk amino acids that are effective in nourishing and moisturizing your skin.

3. Forest Garden Olive Cleansing Oil (14,000 KRW)01_10010008NL8571_XX500

Made from natural olive oil, this cleansing oil gently removes makeup while moisturizing the skin. Strongly recommended for those with dry skin!

New Arrivals

Jeju Sparkling Cleansing Water (15,000 KRW)01_10010003NK0078_TSX1

A great set of cleansing water products that are made from Jeju Island’s clean spring waters. They remove your makeup and clean your facial skin simultaneously.



Tonymoly is a Korean beauty brand with a concept, “Witty Beauty.” It tries to deliver enjoyable urban beauty lifestyle!

Best Sellers

1. Back Gel Eyeliner (8,500 KRW)ddddd

Boasting strong waterproof feature, smooth apply, and high maintenance, Tonymoly’s gel eyeliner is highly reputed among the beauty experts.

2. Master Lab Mask Sheet (4 Types) (2,000 KRW ea)SS05034900.jpg

Cheap but are great in supplementing moisture and nourishment in your skin!

3. The Chok Chok Green Tea Watery Skin (13,500 KRW)그린티스킨(1)

Made from fresh green tea leaves, this skin care product from Tonymoly will help you keep your skin moist all day long.

New Arrivals

1. Panda’s Dream Pact SPF25 PA++ (9,800 KRW)BM05012600-4
Tonymoly’s new pact with absolutely cute panda design!

2. Spoiler Blush Stick (11,800 KRW)BM07015500-1
If you prefer a creamy type of blusher that stays on your cheeks for a long time, try Tonymoly’s Spoiler Blush Sticks that come in adorable colors.



logo Moonshot is the first beauty brand launched by YG Entertainment, and you can find over 200 products including skin care line, color lines and many more.  Currently, G-Dragon from Big Bang and Sandara Park, or Dara, from 2NE1, are the models of Moonshot brand, so you can find GD cushion & Dara cushion at Moonshot.

cuenBest Sellers

1. Cream Paint (25,000 KRW)MS-cream_paint_804_F_500

With vibrant colors and a creamy texture, Cream Paint features two types: glossy and silky.

2. Perfection Dark Spot Concealer (20,000 KRW)MS-spot_concealer_201_F_500

This product not only covers your dark spots but also provides whitening and skincare effects. It boasts excellent coverage and can be used as a foundation.

3. Microfit Cushion (28,000 KRW)101_

Ultra light Microfit Cushion which express bright skin tone with anti-darkening formula.

New Arrivals

set3Perfect for men! This new 4 STEP FULL SET includes every beauty products that men need: Perfect Cleansing Foam, All In One Moisturizer, Grooming BB Cream SPF30, PA+++ and High Cut Sun Cream SPF 50+, PA+++. Try a visit to MOONSHOT Flagship Store. For details and directions, click here.


the faceshop.jpgThe Face Shop tries to deliver the benefits of the nature through their products that are best for your skin. Widely known for quality ingredients, The Face Shop products are beloved world wide.

Best Sellers

1. Rice Water Bright Cleansing Foam (10,000 KRW)AF002350_01_1

Providing gentle cleansing effect, this cleansing foam made from rice water is the most popular product from The Face Shop!
2. Chia Seed Skincare Set (30,000 KRW)AF004591_01_2
This set includes a toner and a lotion made from chia seed that has great effect in moisturizing the skin deeply.

3. The Solution Mask Sheets (1,500 KRW ea)AF004424_01_1

Light and well-adhering, these mask sheets with basic function will solve your skin problem.

New Arrivals

Here are The Face Shop X Kakao Friends collaboration products that are irresistibly cute and unique!

See more 101 Guide to 11 Must Have Korean Cosmetics.

To find more latest, trendiest and newest things to do in South Korea, visit, Korea’s #1 Travel Shop!button_main 2

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