Looking for the best places to go shopping in Seoul? Head over to Dongdaemun, one of the prime shopping areas located in the heart of the city!  


Best-known for stylish and well-made clothes, great bargains and a unique scene of night market stalls that appear at night and then vanish by day, Dongdaemun Market truly offers tourists and travelers one of best shopping experiences in the city.

If you are shopping at Dongdaemun Market for the first time, here are the one and only insider tips for you should know before you go.

1. Discount for Cash Payment

All shopping experts and second-timers to Dongdaemun Market know that the vendors prefer payment in cash and they will give you a good bargain if you tell them you will pay in cash.

If you don’t have cash on you, just go to a nearby ATM and prepare cash in advance. You will be able to find ATMs in almost every big shopping malls (normally on the ground floor), convenience stores and on the streets as well.

2. Retail or Wholesale?


Basically, in Dongdaemun Market, there are two types of stores: retail (for ordinary shoppers) and wholesale (for retailers or wholesale buyers). The market only had wholesale stores selling clothes and accessories to retailers at first. But as big shopping malls sprung up and the market expanded, shoppers other than retailers started to enjoy shopping at Dongdaemun Market as well.

Nowadays, even ordinary shoppers stop by wholesale stores to buy clothes in bulk at wholesale prices.

A. Retail Stores

The best-known shopping malls with retail stores are Doota and Migliore. If you are an ordinary shopper (not wholesale buyers) and want to buy your clothes in pieces, go ahead and enjoy shopping at these malls!

B. Wholesale Stores

Wholesale stores don’t sell clothes in pieces. However, the price is much cheaper compared to retail stores. If you want to buy clothes in bulk for your group, try visiting the wholesale stores. Many of the popular wholesale stores are situated around Dongdaemun Design Plaza (DDP) such as Dongdaemun Fashion Town, New Pyeonghwa MarketDesigner Club, U:US and more.

C. Day or Night

Usually, retail stores are open during the daytime and wholesale stores are open during night time. This is because retailers sell clothes to customers and wholesalers sell clothes to retailers.

Store NameStore TypeOpening Hours
DootaRetail10:30 am ~ 11:00 pm (everyday)
MiglioreRetail10:30 am ~ (next day) 4:30 am / closed on Mon
New Pyeonghwa MarketWholesaleBasement ~1st Floor – 24 Hours

2nd~4th Floor – 10:00 pm ~(next day) 12:00 pm

All floor closed from Sat 12:00 pm ~ Sun 9:00 pm

Designer ClubWholesale 8:00 pm ~ (next day) 8:00 am / closed on Sat

3. How to Bargain

Now, if you are reading this, you’re very lucky.  Some vendors at Dongdaemun Market may charge you more than the fixed price knowing that you are a foreigner. Don’t let them win the game and just ask for a lower price!

Enjoy your shopping and travel! Visit Korea’s #1 Travel Shop, Trazy.com, if you want to find the latest, trendiest and newest things to do in South Korea.

Photo Credits
Korea_Lotte_Fitin_Dongdaemun_12 via photopin (license)
Dongdaemun-Seoul-4 via photopin (license)
Korea_Lotte_Fitin_Dongdaemun_15 via photopin (license)
Korea_Lotte_Fitin_Dongdaemun_13 via photopin (license)
Dongdaemun-Seoul-8 via photopin (license)
Dongdaemun-Seoul-10 via photopin (license)
DSC_8604 via photopin (license)

22 thoughts on “Insider Shopping Tips for Dongdaemun Market You Won’t Find Elsewhere!

  1. I am the first time go there..
    Any idea for me for purchase ladies wear… Because I have a boutique shop, perhaps can get cheap & good quality wears from there

    1. Hello! One of the famous fashion malls around Dongdaemun Market is Migliore (www.trazy.com/spot/1931), where you can find plenty of boutique shops mostly for ladies.

  2. Hi, may I know whether the Dongdaemun Shopping Complex is the same as the wholesale places you listed above?

    1. Hi, Dongdaemun Shopping Complex is a different building apart from the wholesale stores we’ve listed in this post. It’s a market that houses many wholesale and retail stores specializing in various fabrics, materials, accessories and many more. Hope this answers your question! 🙂

  3. Hello there. I’m Octavia from Indonesia. I would like to buy Korean clothes in order to sell it again to Indonesia. However, my Korean is not good. So, will they want to serve foreigners? I also don’t really know how to send it to Indonesia. Do they will help me to send it to Indonesia? Thank you. 🙂

    1. Hello Octavia. We’re really not sure about the exact process of wholesaling clothes but you’ll need to visit the places yourself to see if there are sellers who can support you. 🙂

  4. hello
    please anyone can tell me the average prices for the wholesale (cloths, bags, ect) just an idea how much the prices? i plan to open a shop but would like to have an idea before i come to korea.
    thank you very much

    1. Hello saud! Sorry, we are a travel agency and so we cannot assist you in relation to your matter. Hope everything works out well!

    1. Hi Yums,
      We assume most of the shops will be selling winter clothes during winter but we recommend you to visit places yourself to check it out 😀

  5. I am also shopping lover so I will love to say that your shared information is very useful for me as well as other visitors. I also have a plan to go to there in this weekend to enjoy shopping.

  6. Hi, I want to source some products(clothes and shoes) from Korea and I’m told Dongdaemun market is the place to go; is there anyone doing same and what recommendations you have for me thanks.

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