From runways to K-pop music videos, K-fashion continues to gain popularity and recognition globally. Have you ever wanted to see where these iconic looks start? Then hurry to reserve your spot at the 2024 F/W Seoul Fashion Week shows and designer invitational with all the information you need below.

Hosted by The Seoul Metropolitan Government, the 2024 F/W Seoul Fashion Week opens in just a few weeks. Running from February 1st to the 5th, the event will feature two categories of designers across 21 shows.

1. When & Where

The Fall/Winter Seoul Fashion Week shows are happening about a month earlier this year to allow for greater attendance and will open February 1st through the 5th. Shows will be held at the Dongdaemun Design Plaza (DDP) as well as Sfactory in Seongsu from noon to 7pm daily.

Things to Do Around Dongdaemun:

Things to Do Around Seongsu:

2. How to Apply to Attend


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Select 2 Seoul Fashion Week shows you would like to attend (excluding the opening show) and apply using the google form here. You will need to submit your name, occupation, phone number, and email along with your show selection.

The application period for audience members is open until Wednesday, Jan. 24th. Winners will be announced between Jan. 26th (Fri) ~ Jan. 29th (Mon) and will receive a text with the QR code to enter.

Get the Look! Check out these foreigner friendly salon options to make sure you show up in style:

3. 3 Designers to Look Out For at 2024 Seoul Fashion Week


Designer Lee Won Jae’s background in mechanical engineering is reflected in the structural design and metallic details present throughout each collection at 51PERCENT.


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Maison Nica

The philosophy of Maison Nica by designer Monica Koh is to make social issues into new fashion stories through Roman mythology and features a variety of material, color and pattern combinations.


A new entry for Seoul Fashion Week in 2024, FROMWHERE by designer Lee Youngun aims to create clothing that fits seamlessly into everyday life regardless of one’s nationality or relationships.

4. Schedule

Use the schedule above to mark your calendars for 2024 Seoul Fashion Week – we hope to see you there!

Can’t make the show? Here are some other k-beauty must-do experiences in Seoul:

What collections are you most excited to see at Seoul Fashion Week? Let us know below and make sure to check out Trazy.comKorea’s #1 Travel Shop, for more K-Beauty events in South Korea!

[Photo Credits]

  • Seoul Fashion Week Official Website

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