From runways to K-pop music videos, K-fashion continues to gain popularity and recognition globally. Have you ever wanted to see where these iconic looks start? Get all the info you need on the 2027 S/S Seoul Fashion Week shows and more below.
Hosted by the Seoul Metropolitan Government, the 2027 S/S Seoul Fashion Week will run from September 1st to the 6th and will feature designers across 20 runway shows, 8 presentations, & various events.
1. When & Where
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The Spring/Summer Seoul Fashion Week shows are happening across two venues this year to allow for greater attendance and will run from September 1st to the 6th. Shows will be held at the Dongdaemun Design Plaza (DDP) Art Hall 1, DDP Yigansumun, & Lotte World Mall World Park between 11:30 and 8pm daily.
Things to Do Around Dongdaemun:
- Private Seoul City Evening Tour
- Seoul Travel Snap Photoshoot
- SPAREX Sauna Entrance Ticket (Jjimjilbang)
- Onggi Concert Discount Ticket: Hidden VIP Lounge & Immersive K-Music Performance
2. How to Apply to Attend
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Apply now through August 20th via the form hosted on the official Seoul Fashion Week Instagram to attend shows for free! Some exhibitions are also open to the public or displayed outside DDP, so make sure to swing by if you’re in the area!
Get the Look! Check out these foreigner-friendly salon options to make sure you show up in style:
3. 3 Designers to Look Out For at 2027 S/S Seoul Fashion Week
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MMAM
Maison Modern Art Museum (므아므) is a modern Korean lifestyle brand that blends minimalist design with playful elegance, offering stylish accessories and daily essentials that bring charm into everyday moments. With a focus on thoughtful details and trendy aesthetics, the brand appeals to those who value both practicality and a touch of whimsy.
- Date: September 3rd
- Time: 3:00pm
- Venue: DDP Art Hall 1
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GREEDILOUS
Founded by Younhee Park, GREEDILOUS is a Seoul-based contemporary fashion label known for its bold prints, vivid colors, and expressive silhouettes. The brand name combines “greedy” and “fabulous”, reflecting Park’s vision of creating fashion that celebrates confidence, individuality, and fearless self-expression.
- Date: September 4th
- Time: 7:00pm
- Venue: Lotte World Mall World Park
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JULYCOLUMN
JULYCOLUMN explores the world of redefined sustainable luxury through fragmented silhouettes, tactile contrasts, and poetic reinvention.
- Date: September 1st
- Time: 12:00pm
- Venue: DDP Seoul-on
4. Schedule
Use the schedule above to mark your calendars for 2027 S/S Seoul Fashion Week – we hope to see you there!
Can’t make the show? Here are some other k-beauty must-do experiences in Seoul:
- K-beauty 101: Skin Care & Make-up Class with a Korean TV Host
- O HUI & Whoo Spa Beauty Care Package
- Hey Objet Nail Art in Hongdae
- Personal Color Analysis & Makeup Class in Hongdae
Check out these other blogs for even more k-fashion:
- Best Cafes in Seoul Run by Korean Fashion Brands
- Top 5 Trendy Korean Fashion Brands to Shop for in Seoul
What collections are you most excited to see at Seoul Fashion Week? Let us know below and make sure to check out Trazy.com, Korea’s #1 Travel Shop, for more K-Beauty events in South Korea!
[Photo Credits]
- Seoul Fashion Week Official Website