While Seoul offers a wide-range of things to do and see for locals and tourists alike, the city’s free popup scene is like no other. Stay up-to-date on the latest releases and trends this summer by checking out these must-visit popups.

Click on the Titles below to jump directly to that popups information:

  1. Queen of Tears Pop-Up Store
  2. STAYC Metamorphic
  3. Scholl
  4. Petty Dust x Booth Luck

1. Queen of Tears Pop-Up Store


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A post shared by 위드뮤 withmuu (@withmuu)

Dates: 6/27 – 7/03

Hours: 10:30am – 8pm Daily

Location: 108 Yeouido-daero, Yeongdeungpo-gu, Seoul (Kakao Map)

Event Exclusives & Activities: Indulge in your favorite Baekhong couple once more with this popup store hosted by Studio Dragon and withmuu! Featuring adorable couple items and multiple giveaway events, fans of the show won’t want to miss this popup~

Can’t get enough K-Drama? Check out these relevant blogs & tours:

2. STAYC Metamorphic

Dates: 6/28 – 7/7

Hours:12pm – 8pm Daily, Closed on 7/2

Location: 20 Yeonmaek 5-gil, Seongdong-gu, Seoul (Kakao Map)

Event Exclusives & Activities: To celebrate their first full-length album, STAYC has partnered with Scene to bring fans a unique popup experience with exclusive limited photocards, desserts & more!

Other K-pop activities in Seoul:

Find tickets to all your favorite K-pop shows, activities, events & more at Trazy.com and find even more K-pop must-do experiences here. 

3. Scholl Pop-up Store


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A post shared by Scholl (@scholl_iconic)

Dates: 6/14 – 7/10

Hours: 11am – 8pm Daily

Location: 35 Yeonmaek-gil, Seongdong-gu, Seoul (Kakao Map)

Event Exclusives & Activities: Scholl invites you to the beaches of Italy this summer to experience their origins of their latest summer line firsthand. Enjoy sweet treats, social events, and more at this Seongsu popup!

Try these other experiences in Seongsu:

4. Petty Dust x Booth Luck


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A post shared by 우주먼지 (@pettydust)

Dates: 6/28 – 7/31

Hours: 9:30am – 9:30pm Daily

Location: 240 Olympic-ro, Songpa-gu, Seoul (Kakao Map)

Popup Exclusives: Everyone’s favorite (de)motivation dino cartoon comes to life through Petty Dust’s latest collaboration with Booth Luck. The colorful array of characters is available for purchase & play outside of Lotte World’s ticket booths for a limited time only.

Take this chance to explore Lotte World:

Which popup are you most excited to visit? Let us know below and make sure to check out Trazy.com, Korea’s #1 Travel Shop, to experience more of the best hot spots in South Korea!

2 thoughts on “Must-Visit Popups in Seoul | June & Early July 2024

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