Step aside, runway shows, Korea’s biggest skincare and beauty stage is here! The 2025 Olive Young Beauty Awards have officially dropped, and this year’s lineup is nothing short of iconic. From viral skincare to timeless K-beauty essentials that never leave our vanities, Olive Young has once again crowned the best of the best. Whether you’re a skincare minimalist or makeup maximalist, these award winners prove that Korea’s beauty game in 2025 is all about smart formulas, fresh textures, and products that really show results. Read on to see which cult favorites made the cut!
▷Check out K-beauty services in Korea!◁
1. Skincare
1) Toners
a) Round Lab 1025 Dokdo Toner
- Brand: Round Lab
- Product Name: 1025 Dokdo Toner
- Korea Best Seller Ranking: #1 Toner
- Why it’s popular: This toner is wildly popular because it delivers gentle, fragrance-free hydration with a light, watery texture that layers beautifully, making it a safe, everyday staple for sensitive and dehydrated skin types.
b) Mediheal Madecassoside Blemish Pad
- Brand: Mediheal
- Product Name: Madecassoside Blemish Pad
- Korea Best Seller Ranking: #1 Toner Pad
- Why it’s popular: Mediheal’s Madecassoside Blemish Pads are loved for their soothing yet exfoliating formula that calms redness, gently smooths skin texture, and makes blemish care feel like a quick, no-fuss swipe instead of a full routine.
2) Serums & Essences
Torriden Dive-in Serum
- Brand: Torriden
- Product Name: Dive-in Serum
- Korea Best Seller Ranking: #1 Serum/Essence
- Why it’s popular: This serum is a cult favorite for its lightweight, hydrating formula that instantly plumps skin with moisture and leaves a dewy glow, making it perfect for those who want a fresh, supple look without heaviness or stickiness.
3) Moisturizing Cream
AESTURA ATOBARRIER 365 Cream
- Brand: AESTURA
- Product Name: ATOBARRIER 365 Cream
- Korea Best Seller Ranking: #1 Cream
- Why it’s popular: AESTURA’s ATOBARRIER 365 Cream is a top pick for sensitive and dry skin, as it delivers intense hydration and strengthens the skin barrier with a gentle, fragrance-free formula that soothes irritation and keeps skin calm and comfortable all day.
4) Face Masks
Torriden Dive-in Hyaluronic Acid Mask
- Brand: Torriden
- Product Name: Dive-in Hyaluronic Acid Mask
- Korea Best Seller Ranking: #1 Face Mask
- Why it’s popular: Torriden has really stepped up their game this year, with their Dive-in Hyaluronic Acid Mask also becoming a standout this year, delivering a surge of hydration that leaves skin plump and dewy. It’s a must-have for anyone craving instant moisture and a glowing complexion!
5) Cleansing
Ma:nyo Pure Cleansing Oil
- Brand: Ma:nyo
- Product Name: Pure Cleansing Oil
- Korea Best Seller Ranking: #1 Cleansing Oil
- Why it’s popular: Ma:nyo Pure Cleansing Oil is a fan favorite for its lightweight, non-greasy texture that effortlessly melts away makeup and sunscreen while leaving skin soft and balanced, making it a go-to for double cleansing routines and for taking off a full face of makeup.
6) Lip Care
Torriden SOLID IN Lip Essence
- Brand: Torriden
- Product Name: SOLID IN Lip Essence
- Korea Best Seller Ranking: #1 Lip Care
- Why it’s popular: Torriden Solid In Lip Essence stands out for its creamy, non-sticky texture that delivers intense hydration and a natural tint, making lips look healthy and plump with just one swipe, perfect for effortless, everyday color and care.
7) Sun Care
ROUND LAB Birch Juice Moisturizing Sunscreen
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- Brand: ROUND LAB
- Product Name: Birch Juice Moisturizing Sunscreen
- Korea Best Seller Ranking: #1 Sunscreen
- Why it’s popular: This sunscreen is a top choice for its lightweight, hydrating formula that blends seamlessly into the skin, offering gentle protection with a dewy finish, perfect for daily wear without any greasy residue.
8) Patches
CAREPLUS Scar Cover Spot Patch
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- Brand: CAREPLUS
- Product Name: Scar Cover Spot Patch
- Korea Best Seller Ranking: #1 Patch
- Why it’s popular: Careplus Scar Cover Spot Patch is a go-to for spot care because it quickly absorbs excess oil, helps reduce redness, and protects blemishes from bacteria while blending discreetly into the skin for all-day coverage.
Get the best K-beauty treatment for your acne concerns:
- [K-Beauty Treatment] Lienjang Clinic, Gangnam: Professional Facial Aqua Peel + Blackhead Care
- Private Korean Skincare Class for Glowing Skin in Seongsu
- Korean Traditional Skincare Experience at Laurel Studio in Hongdae
- Seoul TBC Total Beauty Care in Myeongdong: Head Spa, Skincare & Body Massage
2. Makeup
1) Eyes & Brows (Mascara, Eyeliner, Eye Shadow)
a) Too Cool for School Frottage Pencil
- Brand: Too Cool for School
- Product Name: Frottage Pencil
- Korea Best Seller Ranking: #1 Eyeshadow Pencil
- Why it’s popular: Available in 17 shades, this smooth, easy-to-blend eyeshadow pencil glides on effortlessly for soft definition and a touch of color, making it a go-to for quick, everyday eye looks.
b) Wakemake Soft Blurring Eye Palette
- Brand: Wakemake
- Product Name: Soft Blurring Eye Palette
- Korea Best Seller Ranking: #1 Eyeshadow Palette
- Why it’s popular: This palette is a versatile favorite for its blendable, matte shades that create soft, diffused looks with minimal effort, making it perfect for achieving natural, everyday eye looks.
c) Clio Sharp, So Simple Waterproof Pencil Liner
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Brand: Clio- Product Name: Sharp, So Simple Waterproof Pencil Liner
- Korea Best Seller Ranking: #1 Eyeliner
- Why it’s popular: Clio Sharp, So Simple Waterproof Pencil Liner is a reliable go-to for precise, smudge-proof definition that stays put all day, making it easy to achieve sharp lines or soft smoky effects with just one swipe.
d) Peripera Speedy Skinny Brow
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- Brand: Peripera
- Product Name: Speedy, Skinny Brow
- Korea Best Seller Ranking: #1 Eyebrow Pencil
- Why it’s popular: Peripera Speedy, Skinny Brow Pencil is a precise, easy-to-use brow tool that creates natural-looking definition with a fine tip, making it ideal for filling in sparse areas and achieving soft, realistic brows.
2) Lip
a) rom&nd The Juicy Lasting Tint
- Brand: rom&nd
- Product Name: The Juicy Lasting Tint
- Korea Best Seller Ranking: #1 Lip
- Why it’s popular: This lip tint is a cult favorite, as it is vibrant and long-lasting, delivering juicy color with a lightweight feel, making it perfect for a pop of lasting pigment that won’t dry out your lips.
b) Hera Sensual Nude Gloss
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- Brand: Hera
- Product Name: Sensual Nude Gloss
- Korea Best Seller Ranking: Lip Product Rising Star
- Why it’s popular: Hera Sensual Nude Gloss is a rising star in the lip product category, known for its sheer, glossy finish that adds a touch of effortless elegance and subtle color, making it a favorite for anyone wanting a soft, natural shine.
3) Face
a) Banila Co. Prime Primer Finish Powder
- Brand: Banila Co.
- Product Name: Prime Primer Finish Powder
- Korea Best Seller Ranking: #1 Powder
- Why it’s popular: Banila Co. Prime Primer Finish Powder is like real-life Photoshop for pores, instantly blurring imperfections and leaving skin with a smooth, matte finish. Personally, I’ve gone through three of them myself, and it’s become a staple in my routine for achieving flawless, camera-ready skin!
b) Jung Saem Mool Essential Skin Nuder Cushion
- Brand: Jung Saem Mool
- Product Name: Essential Skin Nuder Cushion
- Korea Best Seller Ranking: #1 Cushion
- Why it’s popular: Jung Saem Mool Essential Skin Nuder Cushion is a lightweight, buildable cushion that delivers a natural, skin-like finish with just the right amount of coverage, making it a go-to for a fresh, radiant look that feels as good as it looks.
Experience professional JUNGSAEMMOOL makeup via Trazy:
- JUNGSAEMMOOL 101 Seongsu: K-Beauty Class
- JUNGSAEMMOOL Inspiration Avenuel Branch in Myeongdong: Hair & Makeup/ Makeup Lesson/ Head Spa
c) VDL Cover Stain Perfecting Foundation
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- Brand: VDL
- Product Name: Cover Stain Perfecting Foundation
- Korea Best Seller Ranking: MD’s Base Makeup Pick
- Why it’s popular: This foundation is a lightweight, buildable formula that offers seamless coverage while maintaining a natural finish, making it a top pick for those who want flawless, skin-like results without feeling heavy or cakey.
d) Fwee Lip & Cheek Blurry Pudding Pot
- Brand: Fwee
- Product Name: Lip & Cheek Blurry Pudding Pot
- Korea Best Seller Ranking: #1 Contour
- Why it’s popular: Fwee’s Lip & Cheek Blurry Pudding Pot has gone viral all over social media this year, thanks to its creamy, blendable texture that delivers a soft, diffused wash of color, making it the ultimate multitasker for effortless, Instagram-ready lips and cheeks.
e) Too Cool for School Artclass By Rodin Shading
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- Brand: Too Cool for School
- Product Name: Artclass by Rodin Shading
- Korea Best Seller Ranking: #1 Contour
- Why it’s popular: This contour powder has been the go-to choice for almost every girl in Korea for over a decade, loved for its natural, buildable shades that sculpt and define the face with a soft, seamless finish, making it a true classic in Korean makeup routines.
Start your glow-up with these K-beauty make-up classes & services:
- Get Your Hair & Makeup Done Like a Korean Celebrity at Jenny House
- K-Beauty: 1 Day Makeup Class/Professional Makeup Service in Hongdae
- K-beauty 101: Skin Care & Make-up Class with a Korean TV Host (Private/Group)
- Pastel Mood in Hongdae: Makeup & Hair Styling
3. Other
1) Health Products
a) Orthomol Immun Multi-vitamin & Mineral
- Brand: Orthomol
- Product Name: Immun Multi-vitamin & Mineral
- Korea Best Seller Ranking: #1 Health Product
- Why it’s popular: Orthomol Immun is a long-loved immunity supplement packed with vitamins, minerals, and antioxidants that support the immune system, making it a popular pick for people who want an extra daily boost, especially during late nights at work or for pulling all-nighters during exam season.
b) Foodology Coleogy Cutting Stick Jelly
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- Brand: Foodology
- Product Name: Coleology Cutting Stick Jelly
- Korea Best Seller Ranking: #1 Slimming Health Product
- Why it’s popular: Foodology’s Coleology Cutting Stick Jelly is a fun, guilt-free immunity booster that’s great for slimming with its low-calorie, collagen-packed formula, like a mini snack that supports skin health and keeps you feeling light and energized.
2) Premium
Hera Black Cushion
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- Brand: Hera
- Product Name: Black Cushion
- Korea Best Seller Ranking: #1 Premium
- Why it’s popular: Hera Black Cushion is a luxurious, high-coverage cushion that delivers a flawless, matte finish with long-lasting wear, making it a favorite for those who want flawless, camera-ready coverage that stays put all day.
3) Honorable Mentions
a) Medicube AGE-R Booster Pro Mini Plus
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- Brand: Medicube
- Product Name: AGE-R Booster Pro Mini Plus
- Korea Best Seller Ranking: Trending Self-care Product
- Why it’s popular: Medicube Age-R Booster Pro Mini Plus is a compact, high-tech skincare device that helps immensely with providing an inner glow and making skin look healthy by boosting product absorption and improving radiance, so it feels like a mini facial that leaves your complexion brighter, smoother, and more revitalized.
b) d’Alba White Truffle First Spray Serum
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- Brand: D’Alba
- Product Name: White Truffle First Spray Serum
- Korea Best Seller Ranking: Trending Slow-ageing Product
- Why it’s popular: D‘Alba White Truffle First Spray Serum is a luxurious, multi-tasking spray that delivers instant hydration and a radiant glow, making it a favorite for prepping skin and giving your complexion a dewy, healthy look with just a mist.
c) Rejuran Skin Protection Mask
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- Brand: Rejuran
- Product Name: Skin Protection Mask
- Korea Best Seller Ranking: Trending Slow-ageing Product
- Why it’s popular: Rejuran Skin Protection Mask is a soothing, nourishing mask that helps protect the skin barrier, improve hydration, and enhance skin resilience, making it a go-to for maintaining a healthy, radiant complexion, especially after skin treatments or during sensitive skin episodes.
Check out even more PDRN treatments at these great K-beauty clinics:
- Wooa Skin Clinic, Gangnam: Oligio Lifting/ Shurink Universe/ Rejuran/ Titanium Lifting/ Exosome Skin Booster/ Filler
- Lienjang Clinic, Gangnam: Skin Rejuvenation/ Tightening & Lifting – Rejuran, PHA Peeling & more
- Kleam Beauty Clinic in Hongdae
- Kleam Beauty Clinic in Myeongdong
Check out even more K-beauty on your blog:
- The Ultimate Olive Young Shopping Guide | Winter 2025
- Must-Buy Korean Pharmacy Finds 2025
- Best Foreigner-Friendly Beauty Salons & Makeup Services in Seoul
- Go-To Guide for Trendy K-beauty Treatments in Seoul
Check out Trazy.com, Korea’s #1 Travel Shop, for amazing travel deals and plan your next K-beauty adventure today.
