Myeongdong is one of Seoul‘s most vibrant and popular districts, attracting millions of visitors daily and offering a diverse range of shopping experiences. The streets are renowned for being pedestrian-friendly, allowing visitors to explore freely and discover everything from trendy clothes to cosmetics to cute trinkets. There’s something for everyone, so check out these shops for an unforgettable shopping experience!
Contents
1. Line Friends Square
2. MPlayground
3. Olive Young Myeongdong Town
4. NyuNyu
5. Wiggle Wiggle Zip
6. Wappen House
7. 3CE Flagship
1. Line Friends Square
| Address: 1-2F, 43 Myeongdong-gil, Jung-gu, Seoul (Kakao Map)
| Opening Hours: Daily 11:00-22:00
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Line Friends Square is a flagship store that showcases the iconic Line Friends and BT21 characters. Here, you can shop for exclusive merchandise, participate in special events like giveaways or discounts, and take photos with mega-sized character installations like Brown. They also feature limited-edition items, making it a hotspot for fans and collectors alike!
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2. MPlayground
| Address: Basement 1, 27, Myeongdong 8-gil, Jung-gu, Seoul (Kakao Map)
| Opening Hours: Daily 10:00-23:30
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MPlayground is a branch renowned for its trendy clothing and exclusive collaborations. The Myeongdong location features a mix of men’s and women’s apparel across multiple floors, including casual wear, graphic tees, Y2K-inspired looks, kitschy accessories, and handbags. They also offer tax-free shopping for tourists. Definitely check it out if you’re seeking affordable yet stylish streetwear!
3. Olive Young Myeongdong Town
| Address: 53 Myeongdong-gil, Jung-gu, Seoul (Kakao Map)
| Opening Hours: Daily 10:00-22:30
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Olive Young Myeongdong Town is a prominent spot known for selling beauty and health products. It is the biggest Olive Young store in Korea, spanning two floors filled with a wide range of products including skincare, cosmetics, health supplements, lifestyle items, food and drink, and even a pet section. There’s also a cafe and a tax refund center on the second floor to enhance your shopping experience. If you’re not sure of what to buy, check out our shopping guide!
4. NyuNyu
| Address: 1-4F, 22 Myeongdong 4-gil, Jung-gu, Seoul (Kakao Map)
| Opening Hours: Daily 10:00-23:00
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NyuNyu is a well-known accessory shop known for its huge selection of trendy and affordable accessories like earrings, necklaces, bracelets, rings, hair accessories, phone cases, and more. If you’re a jewelry fanatic and are looking to stock up on things like chunky statement rings, earrings of various sizes and colors, and phone cases of different colors, this is the place to check out! The prices are all affordable making it the perfect place to get trendy items without breaking the bank.
5. Wiggle Wiggle Zip
| Address: 24 Myeongdong 8-ga-gil, Jung-gu, Seoul (Kakao Map)
| Opening Hours: Daily 10:00-23:00
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If you love bright colors and quirky items, you should definitely check out Wiggle Wiggle Zip. Known for its vibrant and playful designs. it is a delightful spot for shopping, taking photos, or just walking around in. The store is designed like a theme park with hidden photo zones, themed areas like a bus stop, beach, and village, and fun areas like an optical illusion room and retro TV to take photos in. Even if you don’t buy anything, it’s sure to be fun to explore!
6. Wappen House
| Address: 22 Myeongdong 8-gil, Jung-gu, Seoul (Kakao Map)
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If you want to make a one-of-a-kind souvenir, make sure you check out Wappen House. Here, you can customize items such as keychains, tote bags, pouches, and more by selecting from a wide variety of patches. Themes range from Korean food to Disney and Sanrio characters, making it a fun activity for all ages. The whole process only takes half an hour!
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7. 3CE Flagship
| Address: 37-8 Myeongdong 8-gil, Jung-gu, Seoul (Kakao Map)
| Opening Hours: Daily 11:00-22:00
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The 3CE Flagship store, also known as the Stylenanda Pink Space Hotel, is a must-visit destination for beauty and fashion enthusiasts. Featuring a hotel-themed interior with floors dedicated to cosmetics, fashion, and even a cafe, it’s a spot that blends retro-futuristic aesthetics with playful pink accents.
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Whether you’re hunting for the latest K-Beauty trends, unique fashion finds, or fun character goods, Myeongdong offers an unbeatable shopping experience for all. Head over to Trazy.com, Korea’s #1 Travel Shop, to plan your trip now!
