Contents
Shopping
K-Beauty Experiences
Dosan Park
K-Star Hallyu Road
Restaurants
Cafe Hopping
Shopping
1. Apgujeong Hyundai Department Store
| Address: Hyundai Department Store Apgujeong Main Branch, 165 Apgujeong-ro, Gangnam-gu, Seoul (Kakao Map)
| Opening Hours: Mon-Thurs 10:30-20:00, Fri-Sun 10:30-20:30
Hyundai Department Store in Apgujeong offers a sophisticated shopping experience that perfectly captures the upscale vibe of Seoul’s Gangnam district. From luxury brands like Hermès and Prada to trendy local boutiques, it’s a paradise for fashion enthusiasts. The gourmet food hall on the lower floor is a highlight, featuring everything from artisanal pastries to fresh produce and Korean delicacies—ideal for a quick treat or a more leisurely meal. With direct access from Apgujeong Station (Line 3, Exit 6), it’s as convenient as it is stylish.
What makes this department store stand out is its inviting atmosphere and attention to detail. Whether you’re exploring the beautifully arranged displays or indulging in the top-tier customer service, it feels more like an experience than just a shopping trip. Even if you’re not in the mood to shop, the stunning architecture and vibrant energy make it a great place to explore. It’s a perfect spot to immerse yourself in Seoul’s luxury lifestyle.
2. Galleria Department Store
| Address: Galleria Luxury Hall WEST, 343 Apgujeong-ro, Gangnam-gu, Seoul(Kakao Map), Galleria Department Store Luxury Goods Hall EAST, 407 Apgujeong-ro, Gangnam-gu, Seoul (Kakao Map)
| Opening Hours: Mon-Thurs 10:30-20:00, Fri-Sun 10:30-20:30
Galleria Department Store in Apgujeong is divided into two distinct sections, each offering a unique experience. The West Hall is perfect for those looking for trendy, high-fashion brands like Gucci and Fendi, with a modern, youthful vibe. The East Hall, in contrast, caters to luxury shoppers with a more refined atmosphere and timeless premium brands. Both sections feature gourmet food courts and stylish cafes, making it easy to enjoy shopping and dining in one spot.
Whether you’re after the latest fashion or classic luxury, Galleria delivers with its range of top-tier brands and experiences. From its iconic LED facade to its elegant interiors, it’s a place where style meets sophistication.
3. Apgujeong Rodeo Street
| Address: Sinsa-dong, Gangnam-gu, Seoul (Kakao Map)
Apgujeong Rodeo Street is the heartbeat of Seoul’s fashion and nightlife scene, transforming after dark with vibrant neon lights and an electric atmosphere. Just a short walk from Apgujeong Station, it’s a hub for luxury boutiques, trendy cafes, and stylish bars. Whether you’re here for shopping or just to soak up the chic vibe, this street promises a memorable experience.
4. Cheongdam Fashion Street (Luxury Goods)
| Address: 145 Cheongdam-dong, Gangnam-gu, Seoul (Kakao Map)
Cheongdam Luxury Street is one of Seoul’s premier destinations for high-end shopping, located in the upscale Cheongdam-dong area of Gangnam. The street is lined with luxury boutiques from global brands like Louis Vuitton, Chanel, and Cartier, as well as the exclusive Galleria department store. It’s a stylish mix of fashion, dining, and culture, with chic cafes and fine dining options adding to the appeal.
This area is also known for its sophisticated atmosphere, attracting celebrities and influencers. Whether you’re looking for designer fashion or simply want to enjoy the luxury vibe, Cheongdam Luxury Street offers a truly upscale experience that combines fashion and culture in one place.
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K-Beauty Experiences
1. Beauty Salons
In the Apgujeong and Cheongdam area, you’ll find a wide range of beauty services designed to cater to all your hair, makeup, and skincare needs. For a professional makeover, many salons offer expert hairstyling and makeup services, perfect for any occasion. Whether you’re after a chic haircut, styling for a special event, or a complete beauty transformation, the area’s top salons provide tailored experiences with high-quality results.
Additionally, if you’re looking for something more specialized, some salons offer treatments like eyebrow tattoos, hair coloring, and even K-pop-inspired styling packages that include profile photos. With a focus on Korean beauty trends and personalized care, these services ensure you leave feeling refreshed and looking your best. Whether it’s a simple refresh or a complete style overhaul, these beauty destinations cater to a variety of needs to keep you looking your finest.
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2. Hair Salons
For those seeking a complete transformation, some salons offer complete hairstyle makeovers, including expert haircuts, coloring, and styling that reflect the latest trends. These services are perfect for anyone looking to update their look or experiment with something new. With customized care and attention to detail, these beauty destinations offer a luxurious experience designed to make you feel your best.
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- Seoul 1:1 Premium Scalp Head Spa Treatment in Gangnam (Moterra Scalp Head Spa)
3. Lash Lift and Eyebrow Shaping
In addition to lash and brow services, these salons also offer expert styling that tailors to your individual needs. Whether you’re aiming for more defined brows or a natural, polished look, these beauty services provide a quick, easy way to enhance your features. With professional results and a focus on detail, they offer an ideal way to refresh your appearance without the need for complicated daily routines.
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Dosan Park
| Address: Dosan Exhibition Hall, 20 Dosandaero 45-gil, Gangnam-gu, Seoul (Kakao Map)
| Opening Hours: 24 Hours a Day, 7 Days a Week
Dosan Park, located in the upscale Apgujeong area, is a peaceful green space that offers a quiet retreat from the hustle and bustle of the city. The park features scenic walking paths, lush greenery, and art installations, making it a popular spot for relaxation or a leisurely stroll. It also hosts cultural events throughout the year, adding a dynamic touch to its tranquil atmosphere.
Surrounding the park, you’ll find trendy cafes, restaurants, and shops, offering visitors a chance to explore local dining and retail. The area blends nature and modernity, with stylish outdoor seating at cafes that overlook the park, making it an ideal spot for enjoying a drink while soaking in the serene views.
K-Star Hallyu Road
| Address: 394 Apgujeong-dong, Gangnam-gu, Seoul (Kakao Map)
K-Star Hallyu Road, located in the heart of Seoul’s Gangnam district, is a must-visit destination for K-pop fans and pop culture enthusiasts. This vibrant street is lined with vibrant murals, statues, and landmarks dedicated to the stars of Korea’s Hallyu (Korean Wave). Whether you’re walking past your favorite idol’s footprints or snapping pictures of the K-pop star statues, it’s a fun experience for fans of all ages. Along the way, you’ll also find various entertainment agencies, shops, and cafes offering exclusive K-pop merchandise, making it the ultimate K-pop pilgrimage.
For those looking to dive deeper into the world of K-pop, the area offers exciting experiences like behind-the-scenes tours of popular music shows and exclusive fan events. You can explore tours that take you to iconic K-pop locations, such as concert halls and studios, or even grab tickets to a live music show recording. For die-hard fans, there are also opportunities to participate in fan experiences tailored to your favorite groups, providing a closer connection to the K-pop world and unforgettable memories to cherish.
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Restaurants
1. Jungsik
| Address: 11 Seolleung-ro 158-gil, Gangnam-gu, Seoul (Kakao Map)
| Opening Hours: Daily 12:00-22:00 (Breaktime 15:00-17:30, Last Order 13:15/19:15)
| Recommended Menu: Dinner Course (₩ 290,000), Lunch Course (₩ 195,000)
The restaurant has also expanded internationally, with a New York branch offering a similar elevated dining experience. Whether in Seoul or abroad, Jungsik stands out for blending Korean heritage with global gastronomy in a sophisticated, high-end environment.
2. CHOI.Dot
| Address: 3F, 457 Dosandaero, Gangnam-gu, Seoul (Kakao Map)
| Opening Hours: Daily 12:00-22:00 (Breaktime 15:00-18:00)
| Recommended Menu: Dinner Course (₩ 198,000), Lunch Course (₩ 98,000)
Perfect for special occasions, CHOI. Dot provides an unforgettable dining experience with the option to pair your meal with carefully selected wines. The restaurant’s sophisticated yet playful dishes make it a must-visit for food lovers looking to enjoy a high-end, memorable meal in a stylish setting.
3. Goldfish Dimsum Cuisine
| Address: 2F, Tougoo Building, 35 Apgujeong-ro 48-gil, Gangnam-gu, Seoul (Kakao Map)
| Opening Hours: Daily 11:30-21:40 (Breaktime 15:00-17:30, Last Order 13:50, 20:50)
| Recommended Menu: Xiao Long Bao (₩ 9,800), Shrimp Dimsum (₩ 9,800)
Having earned recognition for its authentic and meticulously prepared dishes, Goldfish is regarded as one of the top spots for dim sum in the city. The restaurant’s consistent focus on quality ingredients and traditional techniques has helped it stand out in the competitive Seoul dining scene.
4. Grand Ciel
| Address: 16-6, 1F, Dosandaero 45-gil, Gangnam-gu, Seoul (Kakao Map)
| Opening Hours: Daily 11:00-22:00 (Breaktime 15:00-17:00, Last Order 20:50)
| Recommended Menu: Anchovy Oil Pasta (₩ 25,500), Korean Beef Sirloin Steak (₩ 90,000)
Grand Ciel is a renowned Italian restaurant in Gangnam, Seoul, celebrated for its comforting Italian classics. Led by celebrity chef Lee Song-Hee, the restaurant is particularly known for its Mushroom Cream Risotto, Anchovy Oil Pasta, and Chateaubriand Steak. The menu combines a variety of traditional Italian flavors with high-quality ingredients, offering a cozy yet refined dining experience.
Located near Gangnam-gu Office Subway Station, Grand Ciel boasts an inviting atmosphere perfect for both intimate dinners and casual meals with friends. The restaurant’s well-crafted menu and impeccable service have made it a popular destination for those seeking quality Italian cuisine in the heart of Seoul. With its elegant yet relaxed ambiance, it’s a must-visit for anyone craving a satisfying Italian meal in the area.
5. Wolfgang Steakhouse
| Address: 1F, Yeong-in Building, 21 Seolleung-ro 152-gil, Gangnam-gu, Seoul (Kakao Map)
| Opening Hours: Sun-Thurs 11:00-22:00 (Last Order 20:30), Fri-Sat 11:00-23:00 (Last Order 21:30)
| Recommended Menu: Porter House Steak (₩ 310,000), W Course (₩ 225,000)
Wolfgang’s Steakhouse offers a refined dining experience centered around high-quality USDA Prime Beef, aged for 22 to 28 days on-site to enhance its flavor. The restaurant’s signature Porterhouse steak is a must-try, known for its rich taste and perfect texture. The steaks are seared in a specialized broiler at an intense 871°C, locking in moisture and flavor to create a perfect sizzle. Alongside their steaks, Wolfgang’s features classic steakhouse sides such as thick-cut bacon, creamed spinach, and mashed potatoes, offering a satisfying meal from start to finish.
The atmosphere at Wolfgang’s strikes a balance between elegance and comfort, with a classic American steakhouse vibe that’s not overly formal. The quality of the food, coupled with the welcoming setting, makes it an ideal place for those seeking a high-end yet relaxed dining experience. Given its popularity, it’s best to make a reservation, especially for dinner, to ensure a spot at this coveted location.
Cafe Hopping
1. Knotted Studio Cheongdam
| Address: 1F, 15 Dosandaero 53-gil, Gangnam-gu, Seoul (Kakao Map)
| Opening Hours: Daily 09:00-21:00
| Recommended Menu: Milk Fresh Cream Donut (₩ 3,900), Classic Vanilla Donut (₩ 3,500)
Beyond just doughnuts, Knotted offers a unique, laid-back atmosphere that complements its sweet treats. Whether you’re taking a quick break from shopping or catching up with friends, the bakery provides a welcoming space to unwind. It’s a must-visit for anyone with a sweet tooth in the Cheongdam area.
2. Bunker Company
| Address: 1F and 2F, 23, Eonju-ro 167-gil, Gangnam-gu, Seoul (Kakao Map)
| Opening Hours: Daily 08:30-21:00 (Last Order 20:00)
| Recommended Menu: Espresso (₩ 5,000), Brewing Coffee (₩ 6,000)
Bunker Company is a specialty coffee shop in Apgujeong known for its unique and high-quality brews. They focus on using carefully selected beans with advanced processing methods like anaerobic fermentation, giving their coffee distinctive flavors. Whether you’re after an espresso or a carefully brewed cup, each drink is prepared with precision by skilled baristas. They also offer a range of baked goods, including collaborations with local bakeries, making it a great spot for both coffee and treats.
The cafe’s modern, colorful interior creates a cozy vibe, with plenty of seating options perfect for relaxing or working. They also offer various coffee products for customers to take home, like beans and tumblers. For coffee enthusiasts, they even have high-tech brewing equipment, allowing you to explore different methods and flavors. It’s a must-visit if you’re looking to enjoy top-tier coffee in a relaxed yet stylish setting.
3. Milestone Coffee
| Address: 49 Nonhyeon-ro 159-gil, Gangnam-gu, Seoul (Kakao Map)
| Opening Hours: Daily 10:00-21:00 (Last Order 20:30)
| Recommended Menu: Flat White (₩ 5,500), Homemade Mascarpone Tiramisu (₩ 8,500)
Milestone Coffee in Gangnam offers a stylish and minimalist setting that’s perfect for enjoying expertly brewed specialty coffee. Known for its high-quality beans sourced from around the world, the cafe prides itself on creating a personalized coffee experience. With a variety of beverages and freshly baked goods, it’s an ideal spot to unwind or catch up with friends in a peaceful, relaxed atmosphere.
Located in one of Seoul’s trendiest districts, Milestone Coffee provides a calm retreat from the hustle and bustle of Gangnam. Whether you’re stopping by for a quick coffee or spending more time enjoying the vibe, the cafe’s welcoming environment and commitment to quality make it a standout destination for coffee lovers.
4. Plate D
| Address: 4F, Lovis Building, 24-5, Apgujeong-ro 42-gil, Gangnam-gu, Seoul (Kakao Map)
| Opening Hours: Daily 12:00-20:00
| Recommended Menu: Classic Strawberry Mini (₩ 37,000), Tiramisu (₩ 37,000)
The cafe’s charming vibe and prime location make it a popular spot for both locals and tourists. It’s not just about the coffee—Plate D also offers a quiet space to escape the hustle and bustle of the area. Whether you’re looking for a quick pick-me-up or a place to spend some time unwinding, this cafe provides a welcoming retreat in one of Seoul’s most fashionable neighborhoods.
5. Shoto
| Address: 14-6, Apgujeong-ro 18-gil, Gangnam-gu, Seoul, 1F (Kakao Map)
| Opening Hours: Wed-Mon 12:00-20:00 (Tues Off)
| Recommended Menu: Classic Strawberry Shoto (₩ 12,000)
Shoto is a sleek dessert cafe in the heart of Cheongdam, known for its beautiful and innovative desserts. With its minimalist design and modern atmosphere, it’s the perfect place to relax and indulge in visually stunning sweets. From matcha-infused treats to berry delicacies, every dessert is crafted with high-quality ingredients and is as delightful to look at as it is to eat.
This cafe is a favorite for both locals and visitors who appreciate fine desserts and a calm, stylish environment. Whether you’re stopping by for a light snack or something more indulgent, Shoto offers an elevated experience in one of Seoul’s most fashionable neighborhoods.
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With so much to explore in Apgujeong and Cheongdam, you’re sure to find something that catches your eye, from luxury shopping to delicious desserts. Ready to experience the best of Seoul?
For even more incredible experiences, visit Trazy.com, Korea’s #1 Travel Shop, and start planning your next adventure today!


