One of Seoul‘s prime shopping areas, Dongdaemun has been going viral recently on social media for its hidden gems shops. From accessories to DIY supplies and even your nail needs; we’ve broken down all the info you need to know before your next Dongdaemun shopping trip below!
1. Nail Mall
Address: 263 Jangchungdan-ro, Jung District, Seoul (Kakao Maps)
Hours: 10am – 2am Tues thru Sat, 10am – 9pm Sundays & Mondays
@bottleginger The Nail Mall in Dongdaemun is heaven #seoul #thingstodoinseoul #nailmall #nailsupplies #southkorea ♬ original sound – Hermione ✿
Popular among Korea’s hottest nail & makeup artists, Nail Mall is open to the public if you know where to look. From viral catseye polish & magnets, to embellishments, glitters, stickers & more – it’s hard to resist buying one of everything!
2. Mimi Line
Address: 30 Team 204 Building, Majang-ro, Jung-gu, Seoul (Kakao Maps)
Hours: 11am -5am Daily
@onericeplease #MIMILINE #koreashopping #seoul #seoultravel #korea #sgtravel #tiktoksg #서울 #미미라인 @nat.lc ♬ Magnetic (Sped Up) – ILLIT
Open until 5am, Mimi Line is the perfect place to get a jumpstart on your Korea shopping adventures – especially if you’re still fighting jet lag! With 3+ floors of accessories including rings, viral bag charms, hair accessories, bags & even skincare, you’re sure to find something you’ll love. The store also boasts K-pop merch & even an Ediya Cafe on their top floor. Make sure to bring your passport to score those tax-free benefits!
3. Dongdaemun Bead Market
Address: 5F, 266 A & B Building, Jongno-gu, Seoul (Kakao Maps)
Hours: 9:30am – 7pm Daily, Closed Sundays
@laraseverinoo the way i was overwhelmed 🫣 one of my favourite things to do in Seoul!!!!📍 Dongdaemun Bead Market, 5th floor, section A + B #seoul #seoultravel #southkorea #jibbitz #seoulkorea ♬ original sound – *ੈ✩ lara ✩ *ੈ
Whether you’re a friendship bracelet fanatic or just looking for a cute unique bag charm, the bead & accessories market in Dongdaemun has got you covered! It offers a wide variety of vendors selling just about every design you can imagine – so you’re sure to find something that catches your eye.
BONUS: Dongdaemun Sunday Market
Address: Dongdaemun Station Exit 7-9 (Kakao Maps)
Hours: Every Sunday starting at 10am
@korea_unboxed Hidden shopping spot in Korea!🛍️ #ddp #shoppingspot #pinagencykorea #seoulkorea #sundayshopping #hiddenshopping #seoulshoppingtips #travelkorea ♬ Perfect Night – Sped Up ver. – LE SSERAFIM
Unlock the true Korean shopping experience at this weekly local market. Vendors tend to close around 4~5pm so it’s best to get there early – Also don’t forget to bring cash and a tote bag to carry all your great finds!
Check out these trendy things to do near Dongdaemun:
- SPAREX Sauna Entrance Ticket (Jjimjilbang) – Dongdaemun/Dongmyo Branch
- Immersive-K: Kansong Art Museum Media Art Exhibition Discount Ticket
- Seoul at Night: Special City Night Private Tour
- Seoul Travel Snap Photoshoot
- Seoul Highlights: Must-Visit Spots 1 Day Tour (+ Interactive Busking Performance)
- Seoul Night View Small Group Half Day Tour with Gwangjang Market Visit
Learn more about the area on our blog:
- Best Markets in Seoul: Dongdaemun v. Namdaemun
- Guide to Seoul Fashion Week
- Insider Shopping Tips for Dongdaemun Market
We hope you find everything your cart has been dreaming of in South Korea! Visit Korea’s #1 Travel Shop, Trazy.com, to find the latest, trendiest, and newest things to do in South Korea.

